Mobile App Usage to Drop By 25 Percent on AI Assistants- Study

Mobile app usage is expected to take a significant hit, with a predicted drop of 25 percent by 2027, all thanks to the rise of AI assistants. This shift is largely driven by the increasing capabilities of AI-powered tools, which can perform a wide range of tasks, from simple queries to complex content creation. As a result, users are turning to these assistants to replace traditional mobile apps for many functions.

According to a study by Gartner, this decline in app usage will be accompanied by a consolidation of apps across different brands and companies, leading to the formation of mobile app partnerships or consortiums. This will enable them to reach a larger user base and share the costs of development and maintenance. The study also notes that brands with low app engagement and retention will be the first to feel the impact, while those that are not heavily reliant on apps for revenue will likely benefit from reduced development costs ¹.

The rise of AI assistants is also expected to change the way businesses operate, with a greater emphasis on creating content that is optimized for these tools. By 2026, over a third of web content is expected to be created specifically for Gen-AI powered search, and companies will need to adapt their strategies to keep up. This may involve hiring talent with expertise in AI and search algorithms, as well as investing in search and content talent with AI skillsets.

Overall, the shift towards AI assistants is set to have a significant impact on the way we interact with mobile devices and access information. As AI technology continues to evolve, we can expect to see even more innovative applications and use cases emerge, further changing the mobile landscape.

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